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TikTok is introducing a new feature that permits them to reduce the amount of AI-created content appearing in their timelines. This move comes as the company disclosed that it presently contains more than 1 bn AI videos.

Trial and Implementation

The new functionality is in a pilot phase over the next few weeks before a global rollout. This development comes amid a increase in AI-generated material, spurred by new content generation software.

AI Proliferation Online

It has been noted that nearly a tenth of the fastest-growing content creators on a popular video site primarily display content made by AI. A large amount of this material is classified as mass-produced AI material, a term for poor-quality, bulk-generated content that is typically illogical or bizarre.

“We know from our community that a lot of users like content made with AI tools, including AI artwork to educational videos, and we want to give people the ability to increase or decrease of that, depending on their own preferences,” commented a spokesperson.

AI on the Platform

The platform disclosed that there are presently 1.3bn videos on its app identified as artificially created. Collectively, over 100 mn videos are added to the app each day, making clips made by AI a relatively small part of its complete catalog.

How to Adjust Settings

Members will be capable of reduce or increase the volume of AI-generated videos they view by opening the topic control feature in the application and selecting “AI-generated content”. Other topics that are already be adjusted under the setting encompass current affairs, style, cosmetics, and movement.

Platform Guidelines

The platform’s policies require users to tag “realistic” AI-made content, and it bans dangerous fake videos of well-known individuals or crisis events. Any authentic-looking AI-generated clip that is without a tag can be deleted under its user guidelines.

Furthermore, the platform will henceforth add an AI-generated label to content made using its proprietary AI systems, or identified by an cross-platform project for recognizing content made by AI. This action is aimed to stop users from trying to bypass the disclosure requirement.

Educational Initiatives

The platform is furthermore introducing a two million dollar educational fund for experts and groups to develop educational content about ethical AI use. This initiative will benefit non-profit groups focused on teaching coding and technology.

Content Safety Approach

The platform has supported its safety measures, during controversy over intentions to cut jobs for hundreds of safety staff in Britain. The company is planning to reduce 439 jobs in its user protection team in London, with worker representatives and internet security professionals voicing alarm that staff are being displaced by AI moderation.

A senior executive clarified that staff-based oversight would still have a role, but AI can protect employees by removing the most harmful content prior to it gets reviewed by staff. TikTok stated a significant reduction in disturbing and violent content seen by safety staff over the previous year due to reliance on its automated systems.

It is vital to combine people and machines to keep the platform safe,” the executive stated. “We’ll have staff as part of that process, but we also think it’s very important to limit contact with unsafe media as quickly as possible, which is the area in which a lot of the machine support is really helping us process content quickly.”